Event Description: Cynthia Ashworth Vice President of Consumer Engagement Dunkin' Brands, Inc. “Behind the coffee: The story of one our region’s most valuable brands” Cynthia Ashworth serves as vice president of consumer engagement for Dunkin’ Donuts, the largest coffee and baked goods chain in the world. In this position, she leads the development and execution of all consumer integrated marketing communications, including advertising, online media, customer relationship management, and in-store marketing. With an impressive track record for driving business results, Ashworth has helped expand the Dunkin’ Donuts brand and launch the successful ‘You Kin’ Do It’ campaign. Prior to joining the Dunkin’ team, Ashworth served as senior vice president of marketing at Oxygen Media, where she oversaw consumer and business-to-business marketing for the cable television network. During her tenure at Oxygen, the station significantly grew its ratings, lowered the average age of its viewers, and won numerous marketing creative awards. Ashworth also spent nearly fifteen years in leading New York advertising agencies, including Ogilvy, JWT, and kirshenbaum bond + partners. She is a graduate of the University of Toronto and earned her MBA from the University of Virginia’s Darden School. Date: Wednesday, September 16, 2009 Time: 7:45 a.m. Registration & Networking 8:10 - 9:00 a.m. Program Location: The Ritz-Carlton, Boston Common Cost: Member Individual, $50 Member Table of 10, $500 Non-Member Individual, $95 Non-Member Table of 10, $950 If your company is a member – so are you! Not sure if your company is a member? Find out here RSVP by: Friday, September 11, 2009 Contact: Colleen Yoo *Cancellation Policy: All cancellations must be received within three (3) business days prior to the event to avoid being charged or to receive a refund. Event Sponsors
Cynthia Ashworth Vice President of Consumer Engagement Dunkin' Brands, Inc. “Behind the coffee: The story of one our region’s most valuable brands”
Cynthia Ashworth serves as vice president of consumer engagement for Dunkin’ Donuts, the largest coffee and baked goods chain in the world. In this position, she leads the development and execution of all consumer integrated marketing communications, including advertising, online media, customer relationship management, and in-store marketing. With an impressive track record for driving business results, Ashworth has helped expand the Dunkin’ Donuts brand and launch the successful ‘You Kin’ Do It’ campaign.
Prior to joining the Dunkin’ team, Ashworth served as senior vice president of marketing at Oxygen Media, where she oversaw consumer and business-to-business marketing for the cable television network. During her tenure at Oxygen, the station significantly grew its ratings, lowered the average age of its viewers, and won numerous marketing creative awards. Ashworth also spent nearly fifteen years in leading New York advertising agencies, including Ogilvy, JWT, and kirshenbaum bond + partners. She is a graduate of the University of Toronto and earned her MBA from the University of Virginia’s Darden School.
Member Individual, $50 Member Table of 10, $500 Non-Member Individual, $95 Non-Member Table of 10, $950
If your company is a member – so are you! Not sure if your company is a member? Find out here
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